How to Recognize a Manipulative Artist : When Support Becomes Exploitation
- Asimina Kouloukouri Psychotherapist

- Jun 14
- 5 min read

Most artists need support.
There is nothing wrong with seeking guidance, investment, mentorship, or management.
In fact, every successful artist has received help at some point in their career.
However, there is a difference between seeking support and exploiting it.
Some artists are looking for partners.
Others are looking for providers, sponsors, investors, but in fact for cows to milk.
Understanding the difference can save managers, labels, sponsors, and investors a great deal of frustration.
The Perfect First Impression
Manipulative artists rarely begin with demands.
They begin with charm.
They may appear:
Humble
Grateful
Motivated
Respectful
Eager to learn
They often know exactly what people want to hear.
The manager feels appreciated.
The sponsor feels valued.
The label feels excited.
Everything appears promising.
At the beginning.
The Dream Seller
Many manipulative artists are excellent storytellers.
They talk constantly about:
Their chance to have met someone like you
The unique bond they form with you or your company
Their future success
Their unique talent
Their difficult struggles
Their enormous potential
Potential is important.
But some artists become addicted to selling the dream rather than doing the work.
They expect people to invest based on promises rather than results.
The Victim Narrative
One common tactic is the constant victim story.
Every setback is somebody else's fault.
Every failure has an external explanation.
Former managers were jealous.
Previous labels were unfair.
Friends betrayed them.
Family did not support them.
The industry is against them.
The pattern is important.
When everybody is always the problem, accountability may be missing.
Testing Boundaries
Manipulative artists often start with small requests.
A little extra support.
A little extra money.
A little extra patience.
A little extra flexibility.
Over time, the requests grow.
The goal is to see how much the other person will tolerate.
Healthy relationships respect boundaries.
Manipulative relationships continuously test them.
The Entitlement Shift
At first, the artist appears extremely grateful, he wants to present you to everyone proud that you have chosen him or her.
Later, gratitude slowly disappears.
Support becomes expected.
Investment becomes owed.
Generosity becomes obligation.
The conversation changes from:
"Thank you for helping me."
To:
"What else are you going to do for me?"
This shift often signals growing entitlement.
in the end you might even hear "you have to pay me for wasting my precious time"...
Turning Advice Into Control
One of the most frustrating tactics occurs when accountability is introduced.
Manipulative people hate accountability and they avoid responsibility like pest.
The manager asks questions.
The label requests professionalism.
The sponsor wants transparency.
Suddenly the artist responds:
"You're trying to control me."
Advice becomes control.
Boundaries become oppression.
Responsibility becomes criticism.
This allows the artist to avoid examining their own behavior.
Divide and Conquer
Some manipulative artists create conflict between members of a team or a label.
They tell different stories to different individuals.
Managers, sponsors, producers, and team members may receive completely different versions of events.
Confusion grows.
Trust weakens.
The artist remains at the center of the drama.
The Disappearing Loyalty
A healthy artist values relationships. He sees you as a human being and he can truly care and relate.
A manipulative artist often values resources. he sees you as an object and he doesn't care for you or your company. He expects you to be always there as a coffee machine.
As long as support continues, the relationship survives.
When the money stops...
When the opportunities slow down...
When boundaries appear...
The loyalty disappears.
The relationship was never based on mutual respect. It was transactional.
It was based on utility.
Projection : Creating Emotions That Were Never There
Some manipulative individuals do not respond to what is actually happening.
They respond to a story they create.
For example, they may begin a conversation by saying:
"Don't be angry."
"Please don't get upset."
"Can I tell you something without you getting mad?"
At first, these statements may seem harmless.
However, the other person was not angry at all.
In fact, they may have been calm, patient, and willing to listen.
By introducing emotions that do not exist, the manipulative person subtly changes the conversation.
The discussion is no longer about the issue.
It becomes about managing an emotion that was never present.
Over time, the other person may begin defending themselves:
"I'm not angry."
"I'm calm."
"I'm just asking a question."
The focus shifts away from accountability and toward an imaginary emotional reaction.
This tactic can create confusion and place the other person on the defensive before the conversation has even begun.
Healthy communication addresses reality.
Manipulative communication often creates a reality that benefits the speaker.
Far more they were usually angry about something and they were projecting that to you.
The mechanisms used in that defensive tactic is
pre-emptive defensiveness,
emotional framing,
shifting the focus,
controlling the tone of the conversation.
The Double Standard :
"Everything they do is harmless. Everything you do is control.”
One of the most confusing experiences for managers, sponsors, and team members is the presence of a double standard.
The artist's behavior is always explained, justified, or excused.
Missed deadlines become stress.
Broken promises become misunderstandings.
Aggressive behavior becomes passion.
Disrespect becomes honesty.
Lack of accountability becomes self-expression.
Meanwhile, the other person's behavior is judged by a completely different standard.
Questions become control.
Boundaries become oppression.
Feedback becomes criticism.
Expectations become pressure.
Disagreement becomes toxicity.
The result is a relationship where the artist is allowed unlimited freedom while the other person is constantly placed on trial.
Everything the artist does is understandable.
Everything the manager does is questionable.
Over time, the manager, sponsor, or team member may begin feeling confused, exhausted, and frustrated.
Not because they are controlling.
But because they are being held responsible for problems they did not create.
A healthy professional relationship applies the same standards to everyone.
Manipulative relationships often apply one set of rules to the artist and another set of rules to everybody else.
Healthy Artists vs Manipulative Artists
Healthy artists: | Manipulative artists: |
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Final Thoughts
Not every difficult artist is manipulative.
Not every ambitious artist is entitled.
But managers, labels, sponsors, and investors should pay attention to patterns and diferences among words and actions. Trust their instinct.
Character reveals itself over time.
The healthiest professional relationships are partnerships.
Both sides contribute.
Both sides grow.
Both sides take responsibility.
The moment one person exists primarily to give while the other exists primarily to take, the relationship becomes unbalanced.
And unbalanced relationships rarely survive.
Psychology Insight
Research on entitlement, narcissistic traits, manipulation, and accountability. suggests that healthy professional relationships depend on reciprocity, personal responsibility, empathy, and mutual respect. When these qualities are absent, exploitation and conflict become more likely.
Disclaimer
The views expressed in this article are intended for educational and informational purposes only. The behaviors described represent patterns that may occur in some individuals and should not be used to diagnose or label specific artists. Every professional relationship is unique and should be evaluated according to its individual circumstances.
By Asimina Kouloukouri
Clinical Psychologist & Psychotherapist
CEO, Exelsior Records
© The Hidden Games of the Music Industry
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References
Simon, G. K. (2010). In Sheep's Clothing: Understanding and Dealing with Manipulative People.
Malkin, C. (2015). Rethinking Narcissism.
Twenge, J. M., & Campbell, W. K. (2009). The Narcissism Epidemic.
Baumeister, R. F. (1998). Research on self-esteem, entitlement, and interpersonal behavior.
Cialdini, R. B. (2021). Influence: The Psychology of Persuasion.




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